Effective Crisis Communication Strategy & Issues Management

For Pharmaceutical & Biotech Sector with John Clare & Jeremy Clark

11th & 12th July 2012, London, United Kingdom

The pharmaceutical and healthcare sectors seem to be in crisis mode almost constantly. Hardly a day goes by without media reports of alleged drug side effects, contamination scares and counterfeit medicines putting people’s health at risk or claims that pharmaceutical companies have rigged the results of important trials. In the wider healthcare area, there are regular claims of profiteering and price-rigging in OTC medicines and vulnerable patients being badly treated or even abused by those who are there to make their lives better.

These incidents have a huge impact on a company’s reputation and financial strength. Billions of dollars are at stake in class actions, and in some cases the survival of the company itself is in doubt.

As an executive in this sector, you need to be able to spot a potential crisis, help your company to prepare for it, and handle it if it hits you. Today’s issue and crisis managers need additional skills to handle problems which first appear in social media or are exacerbated by it. This is particularly challenging in the ever-tighter and changing regulatory framework.

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